"I've heard people saying that how can a film's collections can be like this because when we went to the theatre it was a shit film and the theatre was empty," said Ajay Devgn in a Bollywood Hungama video interview. Ajay was reacting to Aamir Khan's reservations about inflated box office figures that have been doing the rounds in the film industry.
"Earlier the figures were being inflated but the media used to keep quiet about it. Now even the media has started writing about it. Apart from media, now even the audience knows when a film's collections are inflated. I don't think people can fudge Box Office figures any more. There's a lot of confusion that for a same film, 8 different figures are floating," Ajay said. Don't you feel that there should be a registered body within the film industry that gives out official Box Office figures and everyone follows it? "Eventually it will happen I guess. It should happen! In our country there are so many small centres which makes it difficult to collect figures from everywhere and put it all together. But that body has to be created and then they have to be in touch," Ajay said.
The 'coveted' 100 Crore club is no more coveted, especially if the budget of a film and the price at which it is sold to the distributors is astronomical. Ajay gives a better perspective by saying, "There is no such club as 100 Cr club where we have coffee or a drink together. The budgets have gone up. People were talking about 100 Crores but there are films that are not a success even at 100 Crores. A film should do business depending on what is spent on a film."
from BollywoodHungama.com News http://ift.tt/1yq9BBF
"Earlier the figures were being inflated but the media used to keep quiet about it. Now even the media has started writing about it. Apart from media, now even the audience knows when a film's collections are inflated. I don't think people can fudge Box Office figures any more. There's a lot of confusion that for a same film, 8 different figures are floating," Ajay said. Don't you feel that there should be a registered body within the film industry that gives out official Box Office figures and everyone follows it? "Eventually it will happen I guess. It should happen! In our country there are so many small centres which makes it difficult to collect figures from everywhere and put it all together. But that body has to be created and then they have to be in touch," Ajay said.
The 'coveted' 100 Crore club is no more coveted, especially if the budget of a film and the price at which it is sold to the distributors is astronomical. Ajay gives a better perspective by saying, "There is no such club as 100 Cr club where we have coffee or a drink together. The budgets have gone up. People were talking about 100 Crores but there are films that are not a success even at 100 Crores. A film should do business depending on what is spent on a film."
from BollywoodHungama.com News http://ift.tt/1yq9BBF
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