One studio head calls it “the single most discussed and debated issue in Hollywood” as marketing spends skyrocket, summer box office declines in the U.S. and everyone fights to find audiences overseas.
from Movies http://ift.tt/1pt0L0M
$200 Million and Rising: Hollywood Struggles With Soaring Marketing Costs
One studio head calls it “the single most discussed and debated issue in Hollywood” as marketing spends skyrocket, summer box office declines in the U.S. and everyone fights to find audiences overseas.
from Movies http://ift.tt/1pt0L0M
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