After creating a history on box office as the highest grosser, Salman Khan and Kareena Kapoor-starrer Bodyguard has shattered all TRP records on television. The world television premier of Bodyguard on STAR Gold has become the biggest television premiere since 3 Idiots, ahead of Dabangg & Singham. It has recorded 10.0 TVR for its premier on 12th November, 2011.
Recently, Star Gold has garnered 8.7 TVR for the premier of ‘Singham’ on Saturday, September 10, 2011. The channel had unveiled its new logo during the screening of the blockbuster.
Star Gold had promoted the world TV premiere of Bodyguard across key cities through TV, Outdoor and print. In addition, to all of these, a roadblock unfolded across the Star Network on the 12th of Nov, just before the movie playout.
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