Cinematix™ By Ormax Media

Cinematix™ is a weekly tracking tool that measures the pre-release awareness and interest for a film. The track is conducted amongst theatre going audience in six key cities: Mumbai, Delhi, Ahmedabad, Lucknow, Jaipur  & Indore.    The data allows producers/distributors to evaluate their film campaign real time, and take corrective action in the area of creative and media strategies..

Besides Cinematix™, Ormax Media also conducts various other types of research for film producers. These include test screenings, promo pre-testing, exit polls, title testing etc. CINEMATIX™: Parameters of measurement Buzz: Respondents who recalled the film at an unaided level Reach: Respondents who recalled the film at an unaided and aided level Appeal: Intention to Watch the film amongst those aware Interest: Intention to Watch the film amongst all audience Cinematix™ by Ormax Media Week Of Releases Scores Film Buzz Reach Appeal Interest Opening Weekend Nett Cinemas Mere Brother Ki Dulhan 62 97 76 74 - - Bodyguard 88 100 83 83 85,00,00,000 1925 Not A Love Story 5 42 21 9 2,25,00,000 500 Aarakshan 46 95 50 47 17,25,00,000 1100 Singham 51 92 61 57 29.50,00,000 1600 Zindagi Na Milegi Dobara 56 98 68 67 27,25,00,000 1025 Murder 2 44 94 46 43 21,50,00,000 1175 Chillar Party 19 85 33 28 2,50,00,000 325 Delhi Belly 39 91 53 48 21,00,00,000 950 Bbuddah Hog Terra Baap 23 90 32 29 7,00,00,000 1025 Double Dhamaal 41 95 64 61 25,50,00,000 1300 Bheja Fry 2 22 88 46 40 6,00,00,000 500 Always Kabhi Kabhi 9 65 19 12 2,00,00,000 475 Bin Bulaye Baarati 7 64 19 12 1,50,00,000 425 Shaitaan 9 44 27 12 3,25,00,000 525 Ready 65 96 72 69 42,25,00,000 1625 Kucch Luv Jaisaa 5 52 21 11 1,75,00,000 375 Pyaar Ka Punchnama 9 64 32 20 3,00,00,000 450 Ragini MMS 14 59 38 22 5,00,00,000 575 Love U... Mr. Kalakaar! 4 59 21 12 90,00,000 325 Shagird 2 23 29 7 1,10,00,000 425 Stanley Ka Dabba 2 28 33 6 1,40,00,000 250 Haunted 15 64 48 30 8,25,00,000 950 Luv Ka The End 11 44 36 16 2,25,00,000 400 Chalo Dilli 13 79 18 14 3,75,00,000 550 Shor In The City 8 36 19 7 2,25,00,000 475 Dum Maaro Dum 37 94 51 48 15,50,00,000 1100 Thank You 42 84 56 46 17,50,00,000 1275 Faltu 39 84 55 47 9,75,00,000 825 Game 23 77 27 21 4,25,00,000 850 Tanu Weds Manu 38 72 63 45 11,25,00,000 775 Saat Khoon Maaf 45 88 61 54 10,25,00,000 725 Patiala House 48 96 63 60 16,00,00,000 1175 Dil Toh Baccha Hai Ji 42 94 63 60 14,50,00,000 975 Dhobi Ghat 50 91 73 66 8,50,00,000 475 Yamla Pagla Deewana 48 96 51 49 22,75,00,000 1250 No One Killed Jessica 33 85 57 48 12,50,00,000 625 Tees Maar Khan 73 98 77 75 37,00,00,000 1525 Baad Baaja Baaraat 23 81 31 25 4,75,00,000 525 Golmaal 3 67 99 79 78 34,75,00,000 1250 Dabangg 80 99 83 83 48,75,00,000 1375 Raajneeti 52 95 78 74 33,75,00,000 1300